Business Marketing

Return on Investment

ROI is much more than just
an accounting term.
It can be Gold at the end of the rainbow!

By Joyce Reid

ROI (Return on investment) should be an important part of the annual review of your business practices. But when you look at the way you spend your marketing dollars, do you neglect to consider the return on your investment?

Where do you spend those dollars and what do you receive in return? Do they accomplish what you intend? For example, advertising, a necessary part of your marketing budget, should work to bring in new customers. It has been said that a person has to see or hear an ad at least 7 times before it makes an impression. Consider what you spend on print, radio, or TV advertising to reach that potential customer a minimum of seven times. Is it working? Are you reaching new customers? And what about the old ones...the ones that are more valuable than gold to any business? Are you retaining them? Are they referring others to you?

If the answer to any of these questions is “No”, then perhaps you should look at your bottom line and your ROI. Since none of us are likely to find the pot of gold at the end of the rainbow, it's essential that we pay careful attention to each and every expenditure.

And this is where we come in. We offer the kind of uniquely-special gifts that make sure both your potential and current customers remember you when they need someone in your line of business. We have access to thousands of small imprinted gift items that you can hand out as easily as a business card and will be kept much longer. And, of course, our gorgeous gift baskets (even our less expensive marketing ones) are sure to put a smile on their face and a sweet memory of you in their hearts.

What better ROI could you ask for than that?

Joyce Reid is the owner of Gift Basket Network and Creative Gifts To Go. She is also a staff writer for Rave Reviews, the leading publication for the gift basket industry.